Creative work becomes easier to discuss when the intended use is clear. Identify the work, its contributors, the materials supplied by others and the channels in which it will appear. Distinguish ownership from permission to use a work. Questions may include the scope and duration of a licence, attribution, permitted modifications, geographic reach and reuse by collaborators. Rights relating to trademarks, people and property can require separate consideration. Begin with a non-confidential outline of the intended project. Keep unpublished work and private agreements out of a first enquiry until an appropriate engagement and a secure sharing process have been agreed.